Hi! I’m Bob Minhas,
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What is the Expert Activation Technique?
The Expert Activation Technique is a proven content pillar system designed to help you know what to post, when to post and how to post online in 60 minutes a day.
How to Identify the Ideal Audience for your Business
Defining your target audience is arguably one of the most important things you can do as a small business owner. With a well-defined target market, you get to save time and money that you would otherwise be spending targeting anyone who might be interested in your products or services. If you want to compete effectively with other big brands, you need to target a specific niche market and do research to know your audience. This is much more effective and cost-efficient than spending your marketing dollars on targets that are too general.
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If someone asks what your expertise is, you'll probably be able to enumerate some of the top skills that you’ve developed throughout the years. That's because each of us has our own expertise that allows us to thrive in our careers and to basically survive in today’s competitive environment.
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How to Build Your Confidence as a New Entrepreneur
Successful entrepreneurs share a lot of similar qualities including motivation, persistence, and creative thinking. All of these allow them to keep moving in the right direction towards their business goals. But the quality that has the biggest impact in achieving great success as a business owner is confidence.