• Stop Getting NOWHERE
    Online In Your Business

    Imagine having the confidence to post online for your business knowing you’ll BE HEARD, GET SEEN, GET PAID 

    in just an hour a day!


Hi! I’m Bob Minhas,

founder of the Expert Activation Technique. 
A process I designed after years of coaching business owners on digital.

Choose which option best represents you below:

Are you a brick and mortar storefront or home based business owner or do you support those business owners through programming or as a Franchisor?

Are you a Speaker, Podcaster, Coach or Author wanting to build a sustainable business all around your knowledge?

Are you a Sales Professional working for a large brand who would love to build a book of business FULL of churn resistant clients?

Are you interested in having me as a guest speaker or contributor for your community?

What is the Expert Activation Technique?

The Expert Activation Technique is a proven content pillar system designed to help you know what to post, when to post and how to post online in 60 minutes a day.

New Blog Post

How to Identify the Ideal Audience for your Business 

Defining your target audience is arguably one of the most important things you can do as a small business owner. With a well-defined target market, you get to save time and money that you would otherwise be spending targeting anyone who might be interested in your products or services. If you want to compete effectively with other big brands, you need to target a specific niche market and do research to know your audience. This is much more effective and cost-efficient than spending your marketing dollars on targets that are too general.

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Ways to Discover Your Expertise and Get Paid for It 

If someone asks what your expertise is, you'll probably be able to enumerate some of the top skills that you’ve developed throughout the years. That's because each of us has our own expertise that allows us to thrive in our careers and to basically survive in today’s competitive environment. 

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How to Build Your Confidence as a New Entrepreneur

Successful entrepreneurs share a lot of similar qualities including motivation, persistence, and creative thinking. All of these allow them to keep moving in the right direction towards their business goals. But the quality that has the biggest impact in achieving great success as a business owner is confidence. 

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