Understanding Your Personal vs
Your Strategic Expertise Brand
Know Your Brand
We are going to begin by talking about where strategic branding fits into your life and why you might not be aware of. Your personal brand isn’t always something you create for yourself, It’s true.
Let’s try something.
Grab a piece of paper and write down what you believe you are best known for.
Now, ask 10 people who you cross paths with, on a regular basis, through your work or personal life, what THEY think you are best known for.
You may find your answers don’t line up.
I believe in the philosophy that there are millions of versions of you in the world.
All of these “other versions” are defined by what other people take in and interpret about you. Especially in absence of anything you give them for which to define you.
We as humans carry a different definition of ourselves than what those outside of us do. Our own definition is built from years of what we have learned about the world around us. It is crafted by the environment we grew up in and further validated by how people taught us to be. And most of all solidified by what other people have taught us about our own worth and value in life.
But you’re not here to just read what I believe.
You’re here because you want to understand how to build a reputation of expertise so that you can make money online.
Your Core Values + Your Life Experience = Your Personal Brand
Your life experience is exactly that.
Your Core Values + Your Life Experience + Your Work Experience + What You are Passionate About + What does the Market Want = Your Personal Expertise Brand
In this formula, you can see the “trifecta” in personal branding and understanding your expertise.
The idea behind the trifecta is that expertise is no longer just about knowledge. Its about who YOU are in the combination of three important pillars.
Grab a piece of paper and let’s try another exercise as you follow below.
Your Work Experience:
- What are ALL the things you’ve done for work, whether paid or unpaid?
- What skills have been learned and used successfully in the past?
Your Goals / Vision:
What Does The Market Want:
You may find your own intersection between passion and experience and with that, you delve into making it a business. Understanding your expertise also includes understanding the business side of it BEFORE you run full steam ahead.
So, here is where the magic happens!
Download our FREE workbook to start your journey to unleash your inner expert and monetize your knowledge. HINT: This can be a fun activity with people who know you. Or just a bottle of wine. 🍷 😉